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Research

Messages on COVID-19 prevention in India increased symptoms reporting and adherence to preventive behaviours among 25 million recipients with similar effects on non-recipient members of their communities

During health crises, like COVID-19, individuals are inundated with messages promoting health-preserving behavior. Does additional light-touch messaging by a credible individual change behavior? Do the features of the message matter? To answer this, we conducted a large-scale messaging campaign in West Bengal, India.

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Details

AUTHOR(S)
Abhijit Banerjee
Esther Duflo
Ben Olken
PUBLICATION DATE
1
January
2020
SOURCE
National Bureau of Economic Research
RELATED PROGRAMME
Abdul Latif Jameel Poverty Action Lab
LINK TO PUBLICATION
External link >

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